Small businesses are passionate about growing big and therefore they have all the enthusiasm and energy to ensure that they deliver better products and services to their customers. However, small businesses follow certain market trends and patterns that they realize will help them to grow. Here are the top 10 trends for small businesses in 2016 that will help them increase their profits and provide ongoing success
1) Cloud Storage:
Small businesses are trying to cut down their IT hardware and employment finance and therefore they will prefer to make use of cloud IT and data storage options that can help them improve their performance. There are various cloud based service providers that have emerged providing IT solutions to small companies to lower their business cost.
2) Overseas Marketing:
Small businesses have tapped the way to expand their reach internationally using local representatives that can handle all the work at very low cost. With the help of overseas marketing small businesses can take their business across the sea in no time.
3) Community Building:
All businesses small and big work for profit, but small businesses are gradually moving to community building rather than going for traditional sales and marketing dynamics. The focus is on making the customers a part of the community and doing good for the community and building a brand as well.
4) Local Mobile Marketing:
Reaching out to the consumers using geo-targeting and beam technology is another trend that small businesses are going to explore in the near future that can help them to grow gradually.
5) Online Freelancers:
Freelancers provide a great way for small businesses to get their work done without increasing the number of employees and falling under the Affordable Care Act. With the help of the internet, more small businesses would choose to hire freelancers that can help them with their business.
6) SaaS Providers:
Small businesses now don’t have to rely on traditional bookkeepers and consultants as they can get the same output through SaaS providers that are available on the cloud. With SaaS providers, most of the software is easily available on the cloud through which companies can handle their internal processes effortlessly.
7) Better Facilities:
Employee comfort and convenience matters to small businesses and therefore business owners will ensure that their employees get flexible scheduling and medical and non-medical benefits and appropriate vacation time as per their convenience.
For small businesses finance does matter especially if they are launching new products and trying to expand their team. Traditionally, small businesses approach banks for loans, but with the advent of crowdfunding many small companies are focusing on how they can reach out to more people and get finance through crowdfunding sites and acquire payment processor based loans.
9) Virtual Location:
Paying costly rents for the office property is something that bothers small businesses. Now with the help of cloud technology small businesses are pushing towards ‘No Physical Location’ concept. Most of the companies are coming up with small teams located in different cities where employees can work from home and look after the business requirements.
10) Direct Email:
While small businesses have been dependent on social media for customer communication, they will now move to email to update and get feedback from the customers to improve their business.